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Scheme of Studies BBA

BBA 2 Years       Admission Eligibility 1. A person (male/female) holding 14 years of academic qualification in any discipline (arts or science) with at least 2.5/4.00 CGPA or 50% marks from recognized University.

2. Admission will be on open merit basis; based on marks obtained in last degree.

3. A candidate must not be more than 23 years of age on 1st October of the year of admission, provided that the Vice Chancellor may relax age limit in very exceptional cases.     Specializations / Major Offered: MarketingFinance Human Resource Management     79 CR HR   SEMESTER-I   S. No Course No. Course Title Credit Hours 1. IS-302 Islamic Studies 2(2-0) 2. MGT-391 Business Mathematics 3(3-0) 3. MGT-404 Business Communication-I 3(3-0) 4. MGT-321 Fundamentals of Accounting 3(3-0) 5. MGT-411 Principles of Marketing 3(3-0) 6. MGT-341 Introduction to Computers 3(3-0) 7. MGT-351 Principles of Management 3(3-0)   SEMESTER-II   S. No Course No. Course Title Credit Hours 1. SSH-302 Pakistan Studies 2(2-0) 2. MGT-424 Introduction to Business Finance 3(3-0) 3. MGT-371 Micro Economics 3(3-0) 4. MGT-322 Financial Accounting 3(3-0) 5. MGT-452 Marketing Management 3(3-0) 6. MGT-405 Business Communication-II 3(3-0) 7. MGT-412 Introduction to Organizational Behavior 3(3-0)   SEMESTER-III   S. No Course No. Course Title Credit Hours 1. MGT-525 Introduction to Financial Management 3(3-0) 2. MGT-492 Business Statistics 3(3-0) 3. MGT-515 Introduction to Human Resource Management 3(3-0) 4. MGT-615 Business Research Methods 3(3-0) 5.   Elective – I 3(3-0) 6.   Elective – II 3(3-0) 7.   Elective – III 3(3-0) 8. MGT-698 Internship NC   SEMESTER-IV   S. No Course No. Course Title Credit Hours 1. MGT-513 Corporate Law 3(3-0) 2. MGT-514 Introduction to Project Management 3(3-0) 3.   Elective – IV 3(3-0) 4.   Elective – V 3(3-0) 5.   Elective – VI 3(3-0) 6. MGT-699 Project/Elective VII 3(0-6)   ELECTIVE COURSES FOR THE SPECIALIZATIONS OFFERED IN BBA (HONS) 2 YEAR PROGRAMME   MARKETING   S. No Course No. Course Title Credit Hours 1. MGT-560 Consumer Behavior 3(3-0) 2. MGT-561 Advertising & Promotion 3(3-0) 3. MGT-562 Sales Management 3(3-0) 4. MGT-663 Services Marketing 3(3-0) 5. MGT-664 Strategic Brand Management 3(3-0) 6. MGT-665 International Marketing 3(3-0) 7. MGT-666 Marketing Research 3(3-0) 8. MGT-667 Marketing Channels 3(3-0) 9. MGT-668 Strategic Marketing 3(3-0) 10. MGT-669 Seminars in Marketing 3(3-0)   FINANCE   S. No Course No. Course Title Credit Hours 1. MGT-531 Analysis of Financial Statements 3(3-0) 2. MGT-633 Corporate Finance 3(3-0) 3. MGT-635 Islamic Banking 3(3-0) 4. MGT-638 International Finance 3(3-0) 5. MGT-639 Money & Capital Markets 3(3-0) 6. MGT-631 Securities Analysis & Portfolio Management 3(3-0) 7. MGT-632 Introduction to Financial Risk Management 3(3-0) 8. MGT-636 Introduction to Behavioral Finance 3(3-0) 9. MGT-637 Financial Modeling 3(3-0)   HUMAN RESORUCE MANAGEMENT   S. No Course No. Course Title Credit Hours 1. MGT-581 Leadership 3(3-0) 2. MGT-582 Organizational Development 3(3-0) 3. MGT-683 Human Resource Development 3(3-0) 4. MGT-684 Learning & Management Development 3(3-0) 5. MGT-685 Collective Bargaining & Wage Policy 3(3-0) 6. MGT-686 International Human Resource Management 3(3-0) 7. MGT-687 Strategic Human Resource Management 3(3-0) 8. MGT-688 Seminars in Human Resource Management 3(3-0) 9. MGT-689 New Course Change Management 3(3-0) 10. MGT-682 New Course Negotiations and Conflict Management 3(3-0)